Branding the Public

It's official. The Commercial Appeal's Chris Peck has called the public a "herd".

He tells us what he really thinks in Sunday's editorial that functions as part of the local building industry's marketing campaign.

The public, of course, often operates in a herd mentality, thundering to the worst-case scenario because everyone else is going there.

Herd, hear this. There is a plausible alternative.

Not just operates, but "of course" operates in a herd mentality. Well, at least it explains the many apologies and advertorials that Peck has made for Memphis' rich and powerful.

I think Peck might be the AntiWells.