The Gates of Memphis are devoted to 3 ideas:
- that the great city of Memphis, Tennessee must preserve and create an architectural presence that embodies the city's historic and mythic creativity, and further inspire its citizens' imagination. If Giants walk among us, then we must be able to see their footprints. Otherwise, no one will believe us.
- that the creativity and imagination of the citizens of Memphis, whether entrepeneurial, gastronomic, scientific, digital, architectural, organizational, musical, visual or written, is the most important activity of the city.
- To flourish, the creativity of Memphis requires democratic, participatory and transparent institutions. Hierarchy and exclusion selfishly darken the field of ideas, stunting if not poisoning the growth of creativity and with it the future of Memphis.