Sustainability is Fun

How do you sell sustainability? How can sustainability persuade ?

As a certified product of Catholic schools, I can assure you guilt isn't the answer. Neither is sacrifice.

But fun is. Or can be. Should be.

Fun how? Say, for instance, by

• building compact homes and businesses, we'll densely and imaginatively create intimate private and connected public space. We'll fill gas-powered emptiness (aka berms and parking lots) with human creativity and social energy.


• making creative challenges out of reuse, we'll make the thrift store a quarry and a game show.


• concocting local recipes from local foods, we'll show that barbecue was just an appetizer.


• learning and sharing with the rest of the world, we'll help the Live Web finish tearing down the Magnolia Curtain (leaving the magnolias, of course). Memphians will be connected to the good and fun ideas around the world, and across town.

Sustainability requires creativity. Creativity produces fun. Fun brings more people to sustainability.