The Hippy Hotel

We saw this van at Peabody Place last weekend. It was beautiful. It was parked in the lobby to help promote the movie "Cars" playing at the Muvico.

When it hits the highway, it's probably an excellent advertisement for Memphis -- the Memphis where people imagine. If people are like me (not really something to bank on, but it may be true in this case) they want to look closely at the sayings, artwork and bumper stickers that decorate it.

And like all good viral marketing, it has a url.